
Step inside your new home in London.
37 GS Residences is comprised of 22 unique serviced apartments, sumptuously decorated to provide comfort and luxury.
Mid-century modern influences in style give the apartments a feel of clean simplicity, while state-of-the-art technology and high speed internet throughout mean guests have the world at their fingertips.





All bedrooms feature luxurious Hypnos beds – said to be the most comfortable in the world, with high quality Egyptian cotton sheets and eco-friendly, allergy free bedding, so you can be sure of a perfect night’s sleep.
All residents have round-the-clock access to our in-house concierge service, ensuring you have whatever you need, whenever you want it.
Upon request, guests can have their fridge stocked before arrival, create a bespoke wine list with help from our in-house sommelier, or arrange for a stylist, hairdresser, or beautician to visit for an in-house consultation.





Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.
SERVICES & AMENITIES
• Fully managed serviced residences building with CCTV and elevator
• 24-hour reception desk & luggage room
• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries
• Free housekeeping every 4 days (includes - cleaning, towels & linen change, and refills)
• More regular cleaning and replenishments can be organised (at surcharge)
• Preferred pay as you go rate at Top Notch Soho (local gym)
FIXTURES & FITTINGS
• Air-conditioning
• Approx. 119 sqm / 1281 sqft
• Ample wardrobes & Smart TVs in all rooms
• Premium kitchen appliances (e.g. Gaggenau)
• Nespresso machine
SLEEPING ARRANGEMENTS
• 2 bedrooms | 1 en-suite bathroom
• 1 guest bathroom
• 1 x Super King size bed 6ft x 6ft6 (183cm x 198cm)
• 1 x King size bed 5ft x 6ft6 (152cm x 198cm)
• Hotel-quality mattress and linen
NEIGHBOURHOOD
Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.
Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.
SERVICES & AMENITIES
• Fully managed serviced residences building with CCTV and elevator
• 24-hour reception desk & luggage room
• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries
• Free housekeeping every 4 days (includes - cleaning, towels & linen change, and refills)
• More regular cleaning and replenishments can be organised (at surcharge)
• Preferred pay as you go rate at Top Notch Soho (local gym)
FIXTURES & FITTINGS
• Air-conditioning
• Approx. 171 sqm / 1,769 sqft
• Ample wardrobes & Smart TVs in all rooms
• Premium kitchen appliances (e.g. Gaggenau)
• Nespresso machine
• Views of Golden Square Garden
SLEEPING ARRANGEMENTS
• 3 bedrooms | 3 en-suite bathrooms
• 1 guest toilet
• 3 x King size bed 5ft x 6ft6 (152cm x 198cm)
• Hotel-quality mattress and linen
NEIGHBOURHOOD
Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.
Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.
SERVICES & AMENITIES
• Fully managed serviced residences building with CCTV and elevator
• 24-hour reception desk & luggage room
• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries
• Free housekeeping every 4 days (includes - cleaning, towels & linen change, and refills)
• More regular cleaning and replenishments can be organised (at surcharge)
• Preferred pay as you go rate at Top Notch Soho (local gym)
FIXTURES & FITTINGS
• Air-conditioning
• Approx. 50 sqm / 538 sqft
• Ample wardrobes & Smart TVs in all rooms
• Premium kitchen appliances (e.g. Gaggenau)
• Nespresso machine
SLEEPING ARRANGEMENTS
• 1 bedroom | 1 bathroom
• 1 x King size bed 5ft x 6ft6 (152cm x 198cm)
• Hotel-quality mattress and linen
NEIGHBOURHOOD
Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.
Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.
SERVICES & AMENITIES
• Fully managed serviced residences building with CCTV and elevator
• 24-hour reception desk & luggage room
• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries
• Free housekeeping every 4 days (includes - cleaning, towels & linen change, and refills)
• More regular cleaning and replenishments can be organised (at surcharge)
• Preferred pay as you go rate at Top Notch Soho (local gym)
FIXTURES & FITTINGS
• Air-conditioning
• Approx. 119 sqm / 1281 sqft
• Ample wardrobes & Smart TVs in all rooms
• Premium kitchen appliances (e.g. Gaggenau)
• Nespresso machine
• Terrace
SLEEPING ARRANGEMENTS
• 2 bedrooms | 1 en-suite bathroom
• 1 guest toilet
• 1 x Super King size bed 6ft x 6ft6 (183cm x 198cm)
• 1 x King size bed 5ft x 6ft6 (152cm x 198cm)
• Hotel-quality mattress and linen
NEIGHBOURHOOD
Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.
Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.
SERVICES & AMENITIES
• Fully managed serviced residences building with CCTV and elevator
• 24-hour reception desk & luggage room
• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries
• Free housekeeping every 4 days (includes - cleaning, towels & linen change, and refills)
• More regular cleaning and replenishments can be organised (at surcharge)
• Preferred pay as you go rate at Top Notch Soho (local gym)
FIXTURES & FITTINGS
• Air-conditioning
• Approx. 50 sqm / 538 sqft
• Ample wardrobes & Smart TVs in all rooms
• Premium kitchen appliances (e.g. Gaggenau)
• Nespresso machine
SLEEPING ARRANGEMENTS
• 1 bedroom | 1 bathroom
• 1 x Double size bed 4ft6 x 6ft3 (135cm x 190cm)
• Hotel-quality mattress and linen
NEIGHBOURHOOD
Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.
