Chat with us on WhatsApp

A Note on Our Evolving Service Standard

From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.

If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.

To enquire, please contact our reservations team directly:

stay@37gsresidences.com
+44 (0)20 8158 3244

We look forward to hosting you at 37 GS Residences.

ARRIVAL
DD
MMM YYYY
DEPARTURE
DD
MMM YYYY
ADULTS
1
KIDS
Any

1-bed Executive 102

Apartment
1
Bedrooms
1
Bathrooms

Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.


SERVICES & AMENITIES

• Fully managed serviced residences building with CCTV and elevator

• 24-hour reception desk & luggage room

• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries

• Daily maid service — including fresh towel replenishment and coffee & tea provisioning each day (linen changed every 4 days)

• Gowns, slippers and vanity kits all included

• Preferred pay as you go rate at Top Notch Soho (local gym)


FIXTURES & FITTINGS

• Air-conditioning

• Approx. 50 sqm / 538 sqft

• Ample wardrobes & Smart TVs in all rooms

• Premium kitchen appliances (e.g. Gaggenau)

• Nespresso machine


SLEEPING ARRANGEMENTS

• 1 bedroom | 1 bathroom

• 1 x King size bed 5ft x 6ft6 (152cm x 198cm)

• Hotel-quality mattress and linen


NEIGHBOURHOOD

Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.

Amenities

24 Hour Check-in
Cable Television
Air Conditioning
Dishwasher
Dryer
Free Internet
Free Wifi
Freezer
Hair Dryer
Hangers
Heating
Housekeeping
Clothes Iron
Ironing Board
Shampoo
Smart TV
Stairs Elevator
Television
Washer
Non Smoking
Credit Cards Accepted