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A Note on Our Evolving Service Standard

From 1 May 2026, all new reservations at 37GS Residences include our enhanced in-stay service as standard — daily maid service (including coffee & tea replenishment and fresh towels), gowns and slippers provided for every guest, and bed linen changed every four nights.

If you hold an existing reservation made prior to 1 May 2026 under our previous rate plan, your booking remains fully confirmed and we look forward to welcoming you. Should you wish to add our enhanced service package to your stay, we would be delighted to discuss this with you — a supplement will apply, tailored to the length of your reservation.

To enquire, please contact our reservations team directly:

stay@37gsresidences.com
+44 (0)20 8158 3244

We look forward to hosting you at 37 GS Residences.

ARRIVAL
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MMM YYYY
DEPARTURE
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MMM YYYY
ADULTS
1
KIDS
Any

3-bed Penthouse

Apartment
3
Bedrooms
3
Bathrooms

Design-led, offering you more space, comfort, and flexibility than a hotel; this artist-inspired residence has been carefully crafted as a base to work, entertain or unwind. Thoughtfully appointed with high quality furniture and distinct finishings throughout; featuring separate living, dining, and sleeping areas.


SERVICES & AMENITIES

• Fully managed serviced residences building with CCTV and elevator

• 24-hour reception desk & luggage room

• Complimentary welcome pack: tea, coffee, snacks, and Scottish Fine Soaps toiletries

• Daily maid service which takes place between 10:00 and 13:00— including fresh towel replenishment each day (linen changed every 4 days)

• Gowns, slippers and vanity kits all included

• Preferred pay as you go rate at Top Notch Soho (local gym)


FIXTURES & FITTINGS

• Air-conditioning

• Approx. 228 sqm / 2454 sqft

• Triplex

• Ample wardrobes & Smart TVs in all rooms

• Premium kitchen appliances (e.g. Gaggenau)

• Nespresso machine

• Art gallery - office

• 6th & 7th floor - panoramic views of London


SLEEPING ARRANGEMENTS

• 3 bedrooms | 3 en-suite bathrooms

• 1 guest toilet

• 2 x Super King size beds 6ft x 6ft6 (183cm x 198cm)

• 1 x King size bed 5ft x 6ft6 (152cm x 198cm)


NEIGHBOURHOOD

Located directly behind Regent Street and a short walk from both Oxford Circus and Piccadilly Circus, this residence is perfectly positioned between London's major tourist shopping and entertainment hubs. Golden Square garden is on our doorstep, with its peaceful atmosphere - serving as an oasis in the middle of the bustling West End.

Amenities

24 Hour Check-in
Housekeeping
Outdoor furniture
Room With A View
Bathtub
Dryer
Free Wifi
Desk
Smart TV
Freezer
Hair Dryer
Hangers
Clothes Iron
Air Conditioning
Ironing Board
Non Smoking
Shampoo
Stairs Elevator
Dishwasher
Washer